Robert's comic book style is also effective when tackling serious subjects. Here, China comes to the United States' economic rescue.

Robert's super heroes are ideal when a product or service can "save the day".

Robert's comic book "sound effects" are perfect to tell either a "can do" or "goal accomplished" story.

Scoresby Scotch was looking to attract young, urban, successful professionals. Robert created this character, an icon that this group would identify with. This campaign, which also featured a "Scoresby Woman", saw sales increase 46% among this group.

An example of Robert using his super hero motif to address current issues. Here, the "SuperDoc" is here to save affordable healthcare.

Robert's comic/pop style is very effective when dealing with current issues such as the economy, the environment and the risk/reward of energy sources.

This was one of three book covers Robert created for author Cynthia Heimel. Robert's style was perfectly suited to these "advice to the love-lorn" satirical best-sellers.

Robert's comic/pop style delivers the kind of drama that makes a campaign memorable.

Do you need to tell a dramatic story? Robert Dale is your man. Here, Discover Magazine was looking for an illustration to accompany an article about the "good old days" when researchers and not corporations were developing and getting credit for life-saving vaccines. Robert created a bigger-than-life character to pay homage to these pioneers.

Robert created this book cover for best selling author Carl Hiassen. "Star Island", which made the New York Times' best seller list, is a hilarious look at the over-indulgent young movie starlet crowd. The title of the book refers to the exclusive spa where they go to be "themselves" , shielded from the paparazzi. Or, so they think.

Robert's pop-art style is a fun and retro way to address very modern social trends, in this case online dating.

Another example of Robert's super heroes who can convey achievement and a "can do" attitude.