David Ridley started illustrating for magazines and newspapers in the U.S. in the early 1980's. During the 1990's he added advertising and corporate conceptual work to his expertise. His ability to combine a strong visual concept with careful craftsmanship has stood the test of time regardless of the nature of the assignment.
In this digital world of instant imagery, David's illustration stands out and captures people’s attention for the benefit of either a product or service. Although David employs Photoshop and other digital mediums, his favorite ones are still the pencil, ink and paper. Combining these traditional mediums with newer digital ones, avoids the “sanitized” look of 100% computer generated imagery.
The most inspiring part of illustration for David is working with clients to develop visual conceptual solutions. The creative process of developing sketches is just as important as executing the final art and more often than not produces visual byproducts the client can use for other applications.
His clients include American Bar Association, American Diabetes Association, American Red Cross, Ameritrade, Boston Globe, Government of Norway, IBM, McGraw-Hill, The New York Times, Oxford University Press, The Wall Street Journal.
- American Bar Association
- American Diabetes Association
- Boston Globe
- Government of Norway.
- Oxford University Press
- The New York Times
- The Wall Street Journal
Q & A
What was your most creative assignment?
The Adaptive ARC Plasma Reactor project had been my most rewarding and challenging project. This is a revolutionary waste-to-energy company whose innovative Cool Plasma Gasification™ changes the way that waste is managed and energy is created. The challenge was to explain to the public this new technology and its process in a way that was informative with no “ick” factor. Beyond the communications challenge, the client needed a constant stream of images on a timely basis. This situation caused me to veer from my established technique and use Photoshop. I became a one-man advertising agency for this client and enjoyed every minute of it. The end result was an extensive image portfolio the client can use for all types of applications. While I made use of Photoshop, the work was not devoid of my hand. I created a method of adding texture to the images. This hybrid style retains my essence as an artist, but filters it through the time-saving Photoshop program.
What was your most difficult assignment?
There is no such thing as a difficult assignment.
Other than working as an illustrator, what job would you like to have?
What natural gift would you most like to possess?
To be a talented writer.
What is your favorite time period?