Being Present and Staying Centered

Farida has extensive experience in working with clients in the health and beauty categories.

An image Farida created for a licensing company.

Childhood passages include escaping into the world of books. Farida has added a technological twist to this experience, bringing this tradition into modern times.

A wonderful example of Farida's sunny color palette and sense of whimsy, applied to a moment of calm and reflection....with a great cup of coffee.

Diversity, togetherness, education, working together, this image encapsulates much of Farida's inspiration.

Farida's interpretation of women and diversity.

Another image that Farida created for a licensing company. Farida has licensed many of her images for clothing, posters, packaging and giftware.

Farida's work exudes gaiety and optimism.

Farida created this logo for the Latin Grammy Awards. Her goal was to convey a feeling of celebration, music and movement at a time when this music genre was crossing into the mainstream, warranting its own evening of recognition.

Farida has done many calendars with many motifs. Here, a calendar created for OPI featuring the signs of the zodiac.

An image created for the Wall Street Journal's Marketplace section for an article about Probing Price tags".